New Yooooooorrrrrrrrrrrkkkkkkk!

When reports came out in December that Rocawear was laying off many feared it was the end of the stories hip hop clothing brand. Long time haters like blogger Sandra Rose relished in seeing his and Beyoncé careers fall apart. Rocawear responded with they were restructuring the line and focusing more on Europe which has done wonders for wife Beyoncé’s House of Dereon brand. Well he that laughs last laughs the hardest and Sandra I am sure Jay is having a hearty chuckle off of you. After releasing Rocawear’s commercial during the NCAA championship game but they announced and exclusive deal with the Yankees. That’s right Rocawear will be partnering with the storied baseball program to make apparel and advertisement throughout the stadium. Congrats to Jay and the Rocawear team and my condolences to the folks hoping for a long fall. Read more about deal here:http://www.billboard.biz/bbbiz/industry/branding/jay-z-s-rocawear-teams-up-with-the-new-york-1006745752.story and  tell us what you think about the partnership in comments or @mediamyxx @akireshenri

 

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