Tag Archives: rocawear

New Yooooooorrrrrrrrrrrkkkkkkk!

When reports came out in December that Rocawear was laying off many feared it was the end of the stories hip hop clothing brand. Long time haters like blogger Sandra Rose relished in seeing his and Beyoncé careers fall apart. Rocawear responded with they were restructuring the line and focusing more on Europe which has done wonders for wife Beyoncé’s House of Dereon brand. Well he that laughs last laughs the hardest and Sandra I am sure Jay is having a hearty chuckle off of you. After releasing Rocawear’s commercial during the NCAA championship game but they announced and exclusive deal with the Yankees. That’s right Rocawear will be partnering with the storied baseball program to make apparel and advertisement throughout the stadium. Congrats to Jay and the Rocawear team and my condolences to the folks hoping for a long fall. Read more about deal here:http://www.billboard.biz/bbbiz/industry/branding/jay-z-s-rocawear-teams-up-with-the-new-york-1006745752.story and  tell us what you think about the partnership in comments or @mediamyxx @akireshenri


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Journey to the Past

Jay-z get nostalgic as he remembers being from Marcy projects to the ranks of music royalty in his new commercial for RocaWear. The line is reinventing itself and had to lay off workers but they are still going strong. The commercial shows Jay getting ready for a show and taking it all in. Watch the commercial below and tell us what you think in comments or @mediamyxx @akireshenri


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Rachel Roy Fall 2012

I told you guys I would be featuring the fall 2012 collection from Rachel Roy. The designer has come a long way from her days at Rocawear. Her clothes are wearable, effortless ,and classic with a slight edge. Look below for some of the clothes hitting the stores this fall. You can see the entire collection at rachelroy.com. Tell us what you think of her designs in comments or @mediamyxx @akireshenri

(photos courtesy of rachelroy.com)




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Hard Knock Life

The devil worshiping Illuminati  must be teaching Jay-z  lesson for all the mentions of God and prayer in the ode to his baby girl Glory because according to the NY Post his Rocawear clothing line is laying people off. Apparently 28 out of 56 employees were let go for economic reasons. Jay-z doesn’t seem to care recently tweeting “Best Week Ever” while basking in the glow of new fatherhood. I guess he has 99 problems but Rocawear aint one. What do you think leave us your comments or hit us on twitter at @mediamyxx or @akireshenri and read the full details here:http://www.billboard.biz/bbbiz/industry/branding/jay-z-s-rocawear-recently-laid-off-half-1005920552.story

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